​Uber Technologies has announced that it is entering the trucking industry with its new venture, Uber Freight. Launched on May 18, 2017, this app aims to match small carriers with small companies to handle trucking transportation needs. Uber previously acquired Otto in a $680 million deal for the autonomous truck driving tech company. In a trend described as the “Uberization of trucking,” Uber Freight joins other automated freight match companies including Transfix, Convoy, and Trucker Path’s Truckloads. Uber holds a freight broker license and screens carriers in the same way as a traditional broker. Uber Freight focused efforts in Texas for the launch and is currently available nationwide. Uber plans to move freight in a fashion similar to its Uber ride-hailing app with surge pricing around peak demand times.